Consumer Press.  Release Date: October 2005
Press Release
Dressed down chic is here!...

Comfort and style are key to leisure wear and casual wear.  Having garments that both flatter a woman’s silhouette and provide functionality are important, but often hard to come by. 

The demands of today’s women are high, and why not?  We want leisure wear that offers support and practicality and casual wear that screams ‘dressed down glamour’ as opposed to ‘chav central’!  Demanding time is now over and you’ve got exactly what you’ve been looking for with new stylish fitness and casual wear label, RKR Sport by Rucker.

RKR Sport is relaxed but fashionable.  The designs are funky and modern with a quirky twist to suit your individuality and sense of fashion.  Each garment has the signature RKR logo embossed.  Whether lazing on a Sunday afternoon, window shopping at the weekend or working out at the gym, RKR Sport offers garments that not only look good in your wardrobe and on your body, but they all have a purpose.

Hollywood A-Listers love working out and keeping fit is as vital to their careers as is looking good.  With RKR, they can do both at once! 
Providing key pieces for any wardrobe, the RKR Sport collection comprises of interchangeable sweat pants, £80.00 made to drape and flatter. Deep stretch roll top waistbands allow for a comfortable low rise fit.  Lightweight zip up jackets, £110.00 and hooded sweat shirts, £90.00 are mesh lined to offer true chic and lightweight warmth, as well as ventilation. 

The range of cotton t-back vests, £45.00 come with concealed bras to offer added support.
RKR Sport is for women who demand good design, durability and beautiful finishes. The majority of pieces are trans-seasonal taking you comfortably through autumn, winter and into spring. If stylish leisure wear is good enough for the A-List, it’s good enough for us!

RKR Sport clothing is constructed using innovative technical fabrics incorporating natural fibres to maximise performance and comfort. Meryl, Cotton and Supplex feature strongly in the collection giving you support and breathability.

For PR information contact:
Bethanie Lunn Tel: 0116 253 3418
Email: beth@hugepromotions.co.uk
Stockist Contact: RKR  Sport: 0870 084 9118

Notes:

Philosophy:

RKR has a philosophy and a style that ensure its growth in becoming the most coveted and aspirational sports wear/casual wear of choice for discerning women that want to look good and most importantly be different.

Produced in short runs, RKR garments assure that most women will have items that many others do not, offering style and individuality.

The sportswear has been tested in lots of different activities, and is tested by fitness instructors – offering both functionality and fashion. All fabrics have been hand selected for their properties, the fabrics are designed to wick away sweat, draw moisture away and regulate body temperature.